Cowboys tops Forbes valuation list

The Dallas Cowboys have retained their top spot as the most valuable NFL team according to Forbes magazine, marking their 17th consecutive year at the pinnacle with a valuation of $9 billion.

Despite making the playoffs only five times in the past 13 seasons, Forbes calculates their revenue at $1.14 billion.

The New England Patriots, Los Angeles Rams, New York Giants, and Chicago Bears round out the top five, with Jerry Jones, who acquired the Cowboys for $140 million in 1989, suggesting in May 2022 that the team could be worth “more than $10 billion.”

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Forbes also notes that the average value of the NFL’s 32 teams has risen by 14 percent from the previous year to reach $5.1 billion, thanks to increased television revenue and the $6.05 billion sale of the Washington Commanders in July.

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The reigning Super Bowl champion Kansas City Chiefs are ranked 23rd with a value of $4.3 billion, while the Cincinnati Bengals sit at the bottom of the list with a valuation of $3.5 billion.

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